For information on sponsorship, please contact Fiona (firstname.lastname@example.org).
Who we are
Waterborne (previously Young & Salty) was created by and for young sailors to encourage 20-40 somethings to take up the sport. We profile young seafarers, windjammers and wanderers and cover the salty skills of interest to a younger generation like buying your first boat, boat-hiking, and more.
Why sponsor Waterborne?
Support the next generation of sailors. Boat ownership in the 20-39 year old age group declined 41% from 2005 to 2015. Waterborne was created to help more young salts get out on the water by providing boating information and inspiration.
Get-in with the next generation of sailors. In 2015, millennials surpassed boomers as the largest living generation. Over 50% of our readers are under the age of 49 – Waterborne offers your brand a chance to get to know them.
We got street cred. At Waterborne, we’re very proud to have worked with top brands in the marine industry. Our editors are contributors to the top boating publications, including Good Old Boat, BoatUS, SAIL, Cruising World and more.
What we offer our sponsors.
Below are some of the opportunities available to Waterborne sponsors.
Salty Deals. Millennials love a good deal. Waterborne posts special offers (redeemable with a coupon code) for a limited time only. We post Salty Deals on our website, social media, and weekly newsletter, making them a great way to introduce your product to new customers. For example, “Buy one subscription to Good Old Boat Magazine and get a free magazine”. “15% off weather routing services for the month of May”.
Web advertising space. Puts your product front and center in front of our readers.
Gear reviews. We review products that we think would be of interest to Waterborne readers. We review sponsored gear, though the opinions are 100% our own.
Social media giveaways. We run coordinated online contests, campaigns, and giveaways, offering an opportunity to directly engage with Waterborne readers and add to your online followings.
For more information on sponsorship, please contact Fiona (email@example.com)